Brad Pitt is going to the Super Bowl, to pitch a Dutch beer.
The Amsterdam-based Heineken brewery has confirmed that Pitt and his Fight Club director David Fincher have shot a commercial spot to air during the Feb. 6 Super Bowl XXXIX, the New York Post reports. Sources in advertising tell the paper that the Ocean’s Twelve star, 41, has already completed his participation.
In the ad, Brad reportedly buys a six-pack before being pursued outside the store by paparazzi – whose lenses are focused on the beer.
Pitt’s and Fincher’s leap into the ad realm places them in such rarefied company as Robert De Niro and Martin Scorsese, whose commercial for American Express just recently began airing, and Nicole Kidman and Baz Luhrmann, who have gone to bat for Chanel No. 5.
No financial terms for Pitt’s appearance has been reported.
Meanwhile, in a financial analysis of Pitt’s split from wife of 4 1/2 years, Jennifer Aniston, The New York Times reports that questions are being raised about the status of projects that were being developed by the couple’s 2 1/2-year-old Plan B production company.
Among their nearly 30 projects in development are a movie based on the story of slaughtered American journalist Daniel Pearl and a credit on Tim Burton’s upcoming Charlie and the Chocolate Factory.
The Times says that Hollywood is adapting a “wait-and-see” attitude toward Plan B, depending on whether the founders actually divorce. So far, no legal papers have been filed.