Beyoncé Bounces Britney from Pepsi Ads
Britney Spears, move over: Destiny’s Child singer Beyoncé Knowles has closed a deal with soft-drink giant Pepsi to endorse its product, Reuters reports.
As such, the 21-year-old songbird joins the ranks of such pop stars as Spears, Madonna and Michael Jackson to sing out for the soda pop.
“Beyoncé’s popularity resonates with a remarkably broad audience,” Randy Melville, vice president of multiculturalism and strategic initiatives for Pepsi-Cola North America, tells the trade publication Ad Age.
The deal, terms of which were not disclosed, will include at least two TV commercials and a potential Pepsi-sponsored tour (Knowles’s first as a solo artist), as well as radio and Internet ads.
As for whether the R&B musician, who also starred with Mike Myers in last summer’s “Austin Powers in Goldmember,” will appear in Pepsi’s Super Bowl commercials, PepsiCo spokesman Bart Casabona said only: “At this point we’ve just inked the agreement, and there aren’t any specific agreements about specific commercials.”
Last year’s Pepsi Super Bowl commercials starred Spears, whose contract with the company began in February 2001 and reportedly concludes at the end of this year.
Casabona — explaining, “We’re really not saying no to anything” — tells Reuters that Britney, 21, may return in some capacity.
Pepsi encountered static earlier this year with an ad campaign featuring the rapper Ludacris, with the company pulling its spots after Fox News Channel commentator Bill O’Reilly quoted Ludacris lyrics that were considered to be derogatory to women and supportive of substance abuse.
In 1989, Pepsi also yanked a commercial featuring Madonna, claiming too many people confused the ad with her controversial “Like a Prayer” video.