Barbie: Rated X?

Mattel Inc. sued the Las Vegas-based Internet Dimensions Inc. in a Manhattan federal court on Tuesday, seeking redress for the use of the Barbie trademark name on an adult entertainment site. Mattel said that the X-rated Internet site could damage Mattel’s reputation by leading individuals to believe that such shenanigans are being sponsored by the toy company. The site, which prominently displays the words “Barbie’s” and “Barbie’s Play Pen,” invites users to become members with a suggestive photo and promises of “hot sexual party games” and “live sex feeds.” No mention of Ken’s involvement.

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