What would Barbie look like if she were average?
According to artist and researcher Nickolay Lamm, she would be a brunette with a rounded face and a much thicker waist.
Lamm, 26, designed the Lammily doll to reflect typical measurements of a 19-year-old American woman using data from the Centers for Disease Control.
“I wanted to show that average is beautiful,” Lamm says in a video. “Lammily promotes realistic beauty standards.”
The doll was created thanks to a crowd-funding campaign launched March 5. Lamm says he has secured more than 13,621 backers who have pre-ordered over 19,000 dolls. Though he set out to raise $90,000, he told Time that he has already raised $500,000.
Clearly, his message resonated with people.
“The foundation of Lammily is built on being true to yourself in a world that pressures you to conform to standards,” Lamm wrote in a blog post.
The doll is available for $24.99 on Lamm’s website; an add-on sticker pack of pimples, stretch marks, moles and even tattoos costs $5.99.
While Lammily already has several outfit options available, Lamm hopes to expand the brand even further.
“In the future, I see the Lammily line including dolls of different ethnicities and different healthy body shapes,” he said in his post.
We’re now eagerly awaiting a Ken doll with a beer gut and chest hair.