A limited ticket sale pushed Adele's tour ticket prices up by 3400 percent

Advertisement
Image
Credit: Getty

Adele-mania strikes again!

A priority ticket sale for the “Hello” singer’s 2016 tour resulted in a ticketing frenzy shortly after the online booths opened at 9 a.m. in London Tuesday, with some eager music fans waiting for over three hours to reach the checkout.

Sadly, many were beaten to the punch by scalpers. Within hours, front-block tickets for Adele’s London shows were being hawked via online ticketing site Viagogo for a staggering $3,500 per ticket – an increase of 3,400%.

A bleacher seat with a value of $50 was also being touted at $450 through rival site Get Me In – a mark-up of 800%.

Yet you buy at your peril: Adele’s website states that the “resale of tickets will not be tolerated. Any tickets suspected of being offered on resale marketplaces will be cancelled immediately.”

Tuesday’s limited ticket sale was for registered members of the Adele fan club only. General sales to the public start on Friday.

Official ticket booth Songkick estimates that over half a million people joined Adele.com in recent weeks attempting to bag the highly-prized tickets, with every one of the 57,000 stubs being snapped up in a matter of hours this morning.

“Tickets for the Dec. 1 advance sales are now sold out,” says a statement.

Fans quickly took to social media to hilariously chronicle their journey for the coveted tickets.

“25 isn’t the name of the album, it’s the number of hours you have to queue for #adeletickets,” tweeted Andrew Blakeney from England – one of many fans use the #adeletickets hashtag.

“If ‘Hello’ didn’t emotionally destroy you enough, the queue for #adeletickets will,” added Laura J Spencer.

Meanwhile, @iamdobbs from Cardiff, Wales used her time slightly more constructively. “I’ve been waiting that that [sic] long for tickets I’ve decided to rewrite Hello,” she wrote.

The clamor for tickets caps an incredible few weeks for Adele, who announced her tour last Thursday.

“Hello, it’s me. Adele … God, I can’t even say that anymore,” she joked in an Instagram video. “I have been bluffing this whole time, and I am so relieved to tell you that I am, of course, coming on tour, and I can’t wait to see you all very, very soon.”

Since its launch on Nov. 20, 25 has become the biggest selling album of 2015, smashing the previous single-week album sales record held by *NSYNC in the process.

Adele’s smash hit single, “Hello,” has also recorded over 554 million You Tube views, firmly putting Taylor Swift‘s “Bad Blood” into a very distant second place.