Joseph Llanes

PEOPLE has the exclusive premiere of A Great Big World's newest music video

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May 09, 2016 01:30 PM

A Great Big World can’t be slowed down.

The pop duo is using their personal struggles to empower in the new music video for “Won’t Stop Running,” the latest single from their album When the Morning Comes – which is debuting exclusively on PEOPLE.

In the bare bones video, vocalist Chad King emotionally croons, “I don’t know how much longer I can fake it/that it’s all alright/that I can do this alone,” in front of a black screen while the lyrics flash next to him.

King tells PEOPLE that the powerful song was inspired by his own health battle. “When I was diagnosed with multiple sclerosis in 2007, my doctor said that if I didn’t take the medication he prescribed there was a good chance that I’d be paralyzed within seven years,” King says. “This song was my response to the narrow-minded medical professionals of the world who just hand out medicine with no attention to diet and lifestyle.”

A Great Big World
Joseph Llanes

He adds that the line “won’t stop running” has become his mantra. “I will not be a victim to this disease and will do everything in my power to manage it and live the life I’ve dreamed of,” he promises.

The musician, who won a Grammy in 2015 for his and bandmate Ian Axel’s song “Say Something” with Christina Aguilera, explains that he hopes to create awareness for MS through the tune, as well as “show the power of the human body and its ability to heal itself.”

RELATED: A Great Big World Performs ‘Rock Star’

When the Morning Comes, the group’s second studio album, was released in November 2015, and also features hit single “Hold Each Other” with rapper Futuristic.

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