Stephen Curry's New Bourbon, Emma Watson's Gin, Plus More Stars in the Alcohol Business

That's the spirit! These celebrities have started their own liquor brands

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Stephen Curry

Steph Curry's Gentleman's Cut Kentucky Straight
Rodin Eckenroth/FilmMagic, Courtesy of Gentleman's Cut Bourbon.

Gentleman’s Cut Kentucky Straight Bourbon Whiskey

Stephen Curry is ready to slam dunk the world of spirits with his first bourbon. Gentleman's Cut Kentucky Straight Bourbon Whiskey is aged five to seven years and delivers flavors of honey, vanilla and caramel, according to a press release. The Golden State Warriors star describes his "rich, complex and bold" liquor as " the perfect offering to commemorate life’s great occasions" in the release.

The bourbon retails for $80 and will be sold through the bourbon's website by the end of May.

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Emma Watson

Alex and Emma Watson Renais Gin
Courtesy of Renais Gin

Renais Gin

Emma Watson and her brother, Alex, founded Renais Gin, which is a "carbon-neutral product" made from "upcycled wine grapes."

In her Instagram post announcing the new venture, the Harry Potter star said the brand is an "ode to the sun-kissed vineyards of Chablis where my family has been making wine these past 30 years. Renais Gin is our love letter to Chablis," she wrote.

The gin is currently only available in the U.K. for £45 ($48.88) on the Renais website.

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Anastasia Karanikolaou

Anastasia Karanikolaou, Sunny Vodka
Steven Simione/FilmMagic; Sunny Vodka

Sunny Vodka

Anastasia Karanikolaou co-leads and directs Sunny Vodka ($25) with DJ Zack Bia. The brand is known for producing vegan and gluten-free vodka that's made from corn and "handcrafted in small batches."

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A$AP Rocky

A$AP Rocky's whiskey Mercer + Prince
Mercer + Prince

Mercer + Prince

A$AP Rocky's Mercer + Prince is a Canadian whisky ($32) that boasts flavors of "fruit, vanilla and caramel" combined with "hints of baked apple and cinnamon." The company, which aims to celebrate creativity, infuses the rapper's own personality and is even named after his two favorite streets in New York City.

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J.J., Kealia and T.J. Watt

JJ Watt and his wife Kealia Watt have launched KickStand canned cocktails
Camiren Huth


J.J. Watt may have announced his retirement from the NFL this year, but he's certainly not slowing down after football. The former Arizona Cardinals player, his wife, professional soccer player Kealia, and brother and Pittsburgh Steelers star T.J. have launched KickStand — a line of canned, vodka-based cocktails infused with chiles. The first collection includes four flavors of varying heats: Roasted Jalapeño Cucumber (mild), Charred Pineapple Poblano (medium), Smashed Raspberry Serrano (medium) and Torched Peach Chipotle (hot).

"I prefer a clean, crisp cocktail with a bit of a kick. When I first tried KickStand, it delivered exactly that, so I knew I had to get involved," said J.J., who celebrated the line launch with Kealia and T.J. at the "Party With '99" event on Feb. 11 during Super Bowl weekend in Arizona.

For now, KickStand Cocktails — which cost $15 for 4 cans — are only sold in Arizona, Ohio, Pennsylvania and Tennessee, but will soon be available nationally.

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Brothers Osborne

Brothers Osborne
WhistlePig Whiskey

WhistlePig Whiskey

The Grammy-winning country duo, made up of brothers TJ and John, are teaming with WhistlePig for the brand's latest whiskey collaboration. Part of their PiggyBack Legends Series, the spirit — a balance of sweet, spice and smoke — is a single barrel, limited-edition 100% rye whiskey.

"At its core, music is a string of notes that creates a perfect melody, and the same applies to whiskey. You want a combination of various components that complement one another, and whether it's music or whiskey, it's always a dynamic mix," the Brothers said in a statement. "We are huge fans of WhistlePig, so much so we included them in our recent music video [for 'I'm Not for Everyone.']. We're inviting everyone to raise a glass with us to something dangerously good!"

Bottles are available in Texas, Tennessee and Illinois, as well as online for $50 each. Additionally, 100 autographed bottles are being sold for $225, in honor of Deuce & a Quarter, the Brothers' original family band with their father. Proceeds from the sales of each bottle will benefit Rogers Behavioral Health and their foundation, Mission Possible Fund, which raises funds to provide free mental health treatment to low-income patients.

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Lenny Kravitz

Lenny Kravitz
Happy Monday

Nocheluna Sotol

The "American Woman" singer launched his new liquor, a "wild" spirit that comes from the Chihuahuan Desert in Mexico. His team of local experts predominantly used "hand-harvesting" techniques to source the sotol ($80 per bottle).

"As an artist myself, I respect the journey and am inspired by every intricate step of how this team crafts Nocheluna Sotol. I appreciate how this spirit stays true to the traditional ways of making sotol, exemplifying a true understanding of this familial craft," Kravitz said in a statement.

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Liev Schreiber

Liev Schreiber Celeb Liqour Gallery
Jake Chessum/Sláinte Irish Whiskey

Sláinte Irish Whiskey

The actor and director's new whiskey, which he created with co-founder Richard Davies, isn't just about drinking good, it's about doing good. While the Smooth Blend sells for $38 per bottle, the limited edition, 18-year-old bottle is $499 — and all the funds from the aged bottle will go towards the partners' humanitarian organization, BlueCheck Ukraine, which offers assistance to those in areas of conflict.

"This brand began with an act of charity and as far as I'm concerned that's an auspicious start," Schreiber said in a statement. "I love the idea of building a brand that stands by its commitment to bring people together in more ways than one."

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Miles Teller

Miles Teller
Lionel Hahn/Getty; Courtesy Long Drink

Long Drink

Miles Teller just tapped into the canned cocktail industry. The actor is now an investor in Long Drink. a Finnish-style bubbly beverage made with gin and juniper berry flavors. It's available in the traditional grapefruit flavor or cranberry, plus Long Drink has a zero-sugar option or a "strong" version with 8.5% alcohol compared to their standard 5.5%. A six-pack of 12-ounce cans starts at $12.

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Vanessa Hudgens, Ashley Benson and Rosario Dawson

Vanessa Hudgens, Rosario Dawson and Ashley Benson
Zach Scheffer

Margalicious Margarita

In May, the three powerhouse actresses launched their new, ready-to-drink cocktail, the Margalicious Margarita, which is a collaboration with Thomas Ashbourne Craft Spirits. At the time of the drink's debut, PEOPLE spoke with the three stars about their friendship and the refreshing tequila-based drink.

"We've had so much fun making it — from perfecting the taste, creating the looks of the cans, the bottles, the colors, and everything," Benson told PEOPLE.

The Margalicious Margarita is out now starting at $44 for two 375ml bottles.

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John Cena

John Cena
Dia Dipasupil/Getty; Thomas Ashbourne

Old Fashioned by John Cena

Add pro drink maker to the WWE star's list of talents. John Cena's latest creation with Thomas Ashbourne is a bottled version of an old fashioned. The drink boasts hints of maple wood and an aroma of caramel, along with a taste of bright orange bitters. Two 375ml bottles are priced at $44, while two packs of eight cans go for $60.

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The Chainsmokers

Andrew Taggart and Alex Pall of The Chainsmokers attend The Chainsmokers and JAJA Tequila celebrate Big Game Weekend at the MaximBet Music at The Market powered by DirecTV at City Market on February 12, 2022 in Los Angeles, California.
Presley Ann/Getty

JAJA Tequila

The Grammy-winning duo has provided party playlists for years, but now they also offer a party beverage: tequila! The Chainsmokers, Drew Taggart and Alex Pall, are co-owners of JAJA tequila. The brand's offerings include Blanco ($35), Reposado ($40) and Añejo ($45) varieties. "We're really proud of it, it's exciting. The tequila business is really hard, it's a door-to-door sales job," Taggart told PEOPLE in February. "I definitely underestimated how difficult this business is, but it's very rewarding. And at the end of the day, it's tequila, so it's fun."

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Alan Jackson

Silverbelly And Iconic Country Music Hall Of Fame Member Alan Jackson Launch New Whiskey
David McClister

Silverbelly Whiskey

The Country Music Hall of Famer is tipping his cowboy hat to spirits with his new whiskey brand. Silverbelly Whiskey — named after superstar Alan Jackson's iconic cowboy hat — has aromas and flavors of "caramel, spiced apples and toasty brown sugar," per to the release. The whiskey ($40) is currently only available in stores in Tennessee but can be shipped nationwide.

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Charles Barkley

Charles Barkley and Redmont Vodka
Bob Farley/Redmont Vodka

Redmont Vodka

The Basketball Hall of Famer is giving his fans the opportunity to drink like a champion. In 2019, Barkley became a majority owner of Redmont Vodka. The small-batch Alabama distillery offers two types of spirits: Redmont Vodka ($24) and Vulcan Gin ($35).

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Sarah Jessica Parker

Sarah Jessica Parker's new liquor
Thomas Ashbourne Craft Spirits

The Perfect Cosmo by SJP

Sex and the City fans are one step closer to living out their Carrie Bradshaw dreams. With Thomas Ashbourne Craft Spirits, founding partner Sarah Jessica Parker has created her own Cosmopolitan tailored to her unique style. "The Perfect Cosmo by SJP," which starts at $44 for two 375ml bottles or $60 for eight cans, features a mix of cranberry and hints of lime and strawberry, topped off with vodka and triple sec. In an Instagram post of the campaign video, the And Just Like That... star conveyed that her new pink drink is a modern take on Bradshaw's signature cocktail. "To old loves and new beginnings," she wrote.

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Kevin Hart

Kevin Hart
Gran Coramino

Gran Coramino

On May 2, the comedian and tequila aficionado revealed his latest project: Gran Coramino Tequila. The brand is a collaboration between Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann who strived to capture the mantra that "hard work tastes different" when crafting the new spirit. Hart shared the news on his Instagram and described the tequila as "a Cristalino that fits the definition of smooth!!!!!"

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Frontman James Hetfield of Metallica performs at Allegiant Stadium on February 25, 2022 in Las Vegas, Nevada. celeb liquors BLACKENED American Whiskey
Ethan Miller/Getty; BLACKENED American Whiskey

BLACKENED American Whiskey

The band is known for their heavy metal sound. And now, they're channeling their unique style through their whiskey brand. BLACKENED American Whiskey, which launched in 2018, is unveiling a limited-edition bottle called "RYE THE LIGHTNING" ($69.99). In name, the new release takes inspiration from the band's sophomore album, Ride the Lightning. Metallica's music comes into play in more ways than one during the process of making the new product: the song is actually played as the whiskey sits in barrels. The whiskey casks go through a sonic-enhancement process in which low-hertz frequencies of Metallica's music are played to shake the barrels and enhance a wood flavor.

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Jeffrey Dean Morgan & Hilarie Burton

Hilarie Burton and Jeffrey Dean Morgan, MF Libations
MF Libations

MF Libations

Power couple Jeffrey Dean Morgan and Hilarie Burton have a new venture up their sleeves: spirits! The pair are proud to have a limited supply of pre-orders available for their Bonfire Rye and Blackberry Gin (with more coming "VERY soon") and "are so MF-ing proud to introduce MF LIBATIONS!" according to Burton's post.

"We wanted people near and far to be able to experience a taste of our home in our beloved Hudson Valley," she continued in the Instagram caption. "Teaming up with other local makers like our partners @thevalefox and @harneyteas has always been our priority. We have made products that we personally love and we are so ready to put them out into the world."

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Peyton Manning

peyton manning
Chris Haston/NBC/NBCU Photo Bank via Getty Images)

Sweetens Cove Bourbon

It's been six years since the two-time Super Bowl champion retired from the NFL but, now, the star is hoping to score big in the liquor business by launching Sweetens Cove Bourbon with tennis pro Andy Roddick. Under the guidance of Kentucky's first female Master Distiller Marianne Eaves, it's a blend of Tennessee bourbons aged 4, 6, and 16 years, with notes of deep toasted oak and sweet brown sugar. Peyton's bourbon ($200) has his family's support (quite literally!): his brothers Cooper and former NFL star Eli are also investors.

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Mark Wahlberg

Mark Wahlberg
Mark Wahlberg/Instagram

Flecha Azul Tequila

The two-time Academy Award nominee is known for his entrepreneurial spirit, which he is now directing towards spirits. Wahlberg recently joined the team as owner-partner at Flecha Azul Tequila, alongside co-founders, Mexican PGA golfer Abraham Ancer and Mexican entrepreneur Aron Marquez. The brand was cofounded in 2017, launched in 2020 and is now available in blanco, reposado, añejo, cristalino and extra añejo, starting at $43. "Handcrafted in Jalisco, Mexico from 100% estate-grown Blue Weber Agave, this tequila is ultra-premium and really honors their Mexican roots," Wahlberg said on Instagram.

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Troy Aikman

Troy Aikman beer


Named after the former Dallas Cowboy's jersey number, this low-cal and low-carb beer is packed with flavor and organic grains but no sugars. "Health and wellness are something that's really important to me, and so I'm very meticulous about what I put in my body," Aikman told PEOPLE. "I wanted to make a beer that didn't compromise all of the hard work and effort that was put in during the week."

For now, his beer will only be available at Texan restaurants and bars beginning in February but will be sold in stores across Texas in March.

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Brad Paisley

brad paisley
American Highway Reserve Bourbon

American Highway Reserve

The country music icon revealed his newest project: American Highway Reserve. This bourbon ($99.99) was aged in barrels that followed his 2019 nationwide tour for 7,314 miles across 25 states in a 53-foot semi-trailer. "Bourbon is like songwriting, it's a blend of things coming together to make something incredible," said Paisley in a press release. Described as sweet and spicy with notes of apricot and cinnamon, the bourbon was a collaborative project between Paisley and experts at Bardstown Bourbon Company in Kentucky.

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celeb liquors Ciara
Ten To One/Instagram

Ten To One Rum

On Oct. 1, the singer joined the rum industry as a member of the Ten To One Rum team. Ciara adds this accomplishment to her long list of endevours including singer, dancer, beauty brand owner, fashion house founder and, now, Ten To One investor, co-owner and director. Ten To One was founded by Marc Farrell and offers dark rum, white rum and 17 year single cask reserve rum (prices ranging from $37 - $150).

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George Strait

George Strait
George Strait/Instagram

Código 1530

The country music icon is an avid tequila fan and a long-time active partner with Código 1530. His newest project? A Special Edition Double Barrel Rosa-Reposado ($74 - $79), which is a pink-tinted spirit that gets its color from being aged in Napa Valley Cabernet wine bottles. Previous Strait and Código 1530 partnerships include the six-year aged George Strait Origen Tequila ($350).

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Eva Longoria

Eva Longoria
Casa Del Sol

Casa Del Sol Tequila

"It is always my mission to uplift the voices of women and celebrate my Mexican heritage, so that others may be inspired by the limitless genius and artistry that is rich in our communities," the actress said in a press release. Co-founded with Alejandra Pelayo ("protégé and goddaughter" of Patron creator Francisco Alcaraz) and Mariana Padilla (daughter of Jalisco's Paco Padilla), Casa Del Sol—which translates to "house of the sun" in Spanish—is aged in French Cognac barrels with French Limousin Oak. This practice, she says, gives the tequila a smooth body and unique flavor. The three tequilas—blanco, reposado and an Añejo—range from $60 - $100 each, and are available now.

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Behati Prinsloo & Adam Levine

Behati Prinsloo and Adam Levine
Behati Prinsloo/Instagam

Calirosa Tequila

The Victoria's Secret model and Maroon 5 frontman are avid fans of tequila and are co-founders of Calirosa — a uniquely produced pink-tinted tequila that is made in Mexico and aged in California red wine barrels. Typically, tequila is aged in whiskey or bourbon barrels but the aging process in red wine barrels gives the Calirosa tequila fruity flavors from the red wine and a blush color, for their blanco tequila. Following the brand announcement earlier this summer, they have released a 30-day aged Rosa Blanco and an 18-month aged Añejo (plus an upcoming Extra Añejo). The spirits range from $49 - $85 and is available in select states.

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Phoebe Waller-Bridge

Phoebe Waller Bridge
Dave M. Benett/Getty Images; Edinburgh Gin

Edinburgh Gin

The Emmy Award winning-actress promises that the love for this limited-edition gin won't pass. Gin and tonics were a signature drink in season 2 of Waller-Bridge's BBC/Amazon series Fleabag and the bottle design pays homage to the show. All profits from Waller-Bridge's gin will be contributed to Edinburgh Festival Fringe, which is helping to fund the arts' recovery in 2022.

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Paul Wesley & Ian Somerhalder

ian somerholder and paul wesley
Nikki Reed

Brother's Bond Bourbon

Over the past decade, this bourbon has been The Vampire Diaries actors' passion project. Somerhalder and Wesley are self-described "pseudo bourbon snob connoisseurs" and their vampire characters drank bourbon, so the spirit was an organic decision. "A lot of people will put their names on something, and then their heart's not in it," Wesley told PEOPLE. "For us, everything in this bottle is ours." The TV brothers and real-life best friends' bourbon costs $44.99 and is available now.

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Kendall Jenner

Kendall Jenner
John Roca Photography/MEGA

818 Tequila

The tequila, named after the model's hometown area code, was announced earlier this year. The spirit anonymously won several tasting competitions and is sustainably packaged and sourced. The three tequilas (Blanco, Reposado and Añejo) are available now.

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Mariah Carey

Mariah Carey Launches line of Irish Whiskey
Black Irish

Black Irish Cream Liqueur

The music icon chose the name for her new liqueur—available in Original Irish Cream, Salted Caramel, and White Chocolate varieties—as "a playful nod to her Black and Irish lineage," according to the press release. Her father, Alfred Roy, was of Black and Venezuelan descent, and her mother, Patricia, has an Irish background. "I have been putting my heart into this project for almost two years and I am so excited to finally share this news with you all," Carey said. The bottles, which are designed with a cap and seal stamped with her "MC" initials and her signature butterfly, retail for $29.99 and are available now.

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Jamie Foxx

Jamie Foxx
Nicholas Maggio / Brown Sugar Bourbon

BSB-Brown Sugar Bourbon

After first enjoying the sweet bourbon at one of his parties, Foxx decided to mix business and pleasure. The Golden Globe winner is the new owner of BSB — a spirit company first launched in 2016. Under Foxx's creative direction is the original BSB-Brown Sugar Bourbon, a smooth liquor with hints of cinnamon and brown sugar, and the "big brother" of the brand, BSB 103, which is a higher proof, bolder bourbon. "Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight," he said in a press release. "Anyone who tries BSB is going to love it just like I do."

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Bruno Mars

Bruno Mars SelvaRey Rum
SelvaRey Rum

SelvaRey Rum

The singer, 35, relaunched his rum late last year and the new packaging radiates ultimate vacation vibes. Available in three varieties — White, Chocolate, and Owner's Reserve — the bottle is recognizable thanks to a sleek toucan crest.

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Jason Aldean

Jason Aldean Wolf Moon Bourbon
Wolf Moon Bourbon

Wolf Moon Bourbon

The liquor, created by the country star, 43, and Floria Georiga Line, commemorates the good times they spent together over the years. The straight bourbon whiskey is aged for four years in American oak casks, resulting in a sweetly smooth tasting profile.

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Thomas Rhett

celeb owned liquor brands
Dos Primos Tequila

Dos Primos Tequila

The country star, 30, and his cousin Jeff Worn unveiled a new tequila that they have been perfecting for the past three years. Dos Primos — which is Spanish for "two cousins" — is crafted by fourth-generation tequila distillers and combines the spirit's Mexican tradition with the pair's Southern roots. "Beyond proud of how it turned out," Rhett wrote in his Instagram announcement.

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Snoop Dogg

Snoop Dogg
Trusted Spirits


Twenty-six years after the rapper's song "Gin & Juice" dominated the charts, Snoop Dogg has ventured into the sprits business. Each bottle is crafted in a "laid-back California style" and is five-times distilled with seven botanicals featuring flavors of strawberry and citrus making it slightly sweet, crisp and fruity.

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50 Cent

Courtesy Le Chemin Du Roi E CHEMIN DU ROI

Le Chemin du Roi

Leave it to Curtis "50 Cent" Jackson to create one of the most luxurious bottles of bubbly on the market — inside and out. Le Chemin du Roi, which translates to "the king's path", is a line of brut, rosé and blanc de blancs retailing for $199, $325 and $999 respectively. After the champagnes are created from grapes harvested in France, each bottle is affixed by hand with 14-karat gold-plated emblems modeled after a king chess piece. Find them in a variety of liquor stores nationwide.

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Kate Hudson

celeb owned liquor brands
Kate Hudson/Instagram

King St. Vodka

The actress recently announced her latest business venture, King St. Vodka. "I have always found the spirits industry fascinating, and I love Dirty Vodka Martinis," she said in a press release. "The creative side of me thought it would be a fun challenge to develop a vodka for my palate, and in a beautiful package that I would love to have on my bar and share with friends. The businessperson in me is now looking forward to the challenge of building a brand in an entirely new industry," said Hudson. King St. is distilled seven times in small batches, it's gluten-free, it uses alkaline water to produce a smooth, clean vodka taste.

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Nick Jonas

celeb owned liquor brands
Kristen Burke/Villa One

Villa One

The youngest Jonas Brother joined forces this summer with his friend, fashion designer John Varvatos, to release a brand new line of ultra-premium, hand-crafted tequila called Villa One. He wrote on Instagram, "We could not be more excited to introduce you to @VillaOne...We're incredibly proud of this product we've worked so hard on and hope you guys love it too. Here's to #LifeAsItShouldBe!"

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Dwayne "The Rock" Johnson

celeb owned liquor brands
The Rock/Instagram

Teremana Tequila

The Jumanji actor has always been a fan of tequila, so it only made sense that he create his own version of the drink. The Rock revealed the name of his tequila in an Instagram post in late October, writing, "Ladies and gents, I proudly bring you, TEREMANA TEQUILA 🥃TERA is meant to represent 'Terre' which means of the earth and MANA is our powerful Polynesian spirit that guides us." He explained that his goal was to create a high-quality, hand-crafted tequila, and that "after years of hard work, this blessing is truly a dream come true - but it's just th ebeginning and there's much more work to be done. I'm committed with my team to bring you the best tequila, because quality and legacy are what matter most."

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Matthew McConaughey

Matthew McConaughey
Wild Turkey

Wild Turkey Longbranch
McConaughey has long worked with the Kentucky-based company Wild Turkey — writing, starring in and directing a series of TV and digital ad campaigns for them — but more recently he took the relationship to the next level by releasing his own bottle of booze. Longbranch is a subtly smoky bourbon made with a blend of vanilla and spices.

Buy It! Wild Turkey Longbranch, $39.99;

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Rita Ora

Rita Ora for Prospero Tequila

Próspero Tequila

The British singer joined Próspero Tequila as a shareholder and Chief Creative Partner, celebrating the brand's U.S. launch on April 1. Próspero Tequila was created by Stella Anguiano, one of the first female tequila distillers in the world. "This has been one of my favorite projects to work on because it has given me the opportunity to work with Stella," says Ora. "Stella and her team are incredibly passionate about what they do and have given me the chance to collaborate on a project that celebrates all women. I can't wait to toast this new partnership with my family, friends and fans.""

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Bob Dylan

Heaven's Door Spirits

Heaven's Door Spirits

The musician recently announced a collection of premium handcrafted whiskeys that feature his own artwork on the bottle. The first three blends include a Straight Tennessee Bourbon, a Double Barrel Whiskey, and a Straight Rye Whiskey finished in "Cigar" Barrels from Vosges, France. Dylan said in a statement that he and his partner Marc Bushala "wanted to create a collection of American whiskeys that, in their own way, tell a story." The product is scheduled to hit shelves mid-May, but only in select locations in Tennessee, Texas, California, Florida, New York and Illinois on the first rollout (though more cities are expected to come soon).

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Florida Georgia Line

Jasmine Safaeian

Old Camp Whiskey

The country music duo released America's first-ever Peach Pecan Whiskey in 2016. ""We wanted it to taste like home," they told PEOPLE. "With the peaches and the pecans, you've got a little bit of Florida, and a little bit of Georgia. The whiskey makes it an experience … you get to indulge in all three of them."

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Ryan Reynolds

Aviation American Gin

Aviation Gin

The actor, writer and producer is adding another role to his lengthy resume—owner of Aviation Gin. "Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way," Reynolds said in a statement. The 41-year-old will play an active role in the day-to-day business and oversee creative direction of the company.

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Drake Hosts The Canadian Pre-Launch Of Virginia Black Decadent American Whiskey

Virginia Black Whiskey

In a joint venture back in 2016, the Grammy-winning rapper and spirits producer Brent Hocking launched an aged Bourbon whiskey. The spirit was described by our taste testers as "much smoother and sweeter than your average bourbon." If that sounds enticing to you, the Canadian artist is now offering his fans a piece of the business. The partners recently announced that they are hoping to raise $30 million in investments with an IPO starting at the end of this fiscal quarter.

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Conor McGregor

Conoe McGregor Proper Whiskey
Proper Whiskey

Proper No. Twelve Irish Whiskey

The 31-year-old MMA champion and entrepreneur released his Irish Whiskey brand in September 2018, and it saw the most impactful launch within the spirits category ever. Proper No. Twelve sold 200,000 cases in its first year on the market and features a blend of Ireland's finest golden grain and single malt whiskey. For each case of the whiskey that is sold, $5 will be donated to local first responder organizations, up to $1million annually.

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Darius Rucker


Backstage Southern Whiskey

Before he hits the stage, the country singer takes a ceremonial group whiskey shot with his band to kick off the show. It's a longstanding tradition for Rucker (also the frontman for Hootie & the Blowfish, who penned a song titled "Whiskey and You") to bring good luck for each show—and now he continues the ritual with his line of liquor. According to a PEOPLE staffer who got to taste test the drink—which is only available in select South Carolina locations for now—Backstage Whiskey is "definitely worth a try," she says. "Even if nothing will top drinking it with Rucker himself."

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Channing Tatum

Kevin Winter/Getty; Born and Bred Vodka

Born and Bred Vodka
The Magic Mike star says he dove into the liquor business after failing to find a "good American vodka." So he partnered up with Idaho's Grand Teton Distillery to launch the potato-based drink that has "a smooth taste to it, like a cool feeling in your mouth," he told Bon Appetit. "The after taste doesn't burn."

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Adam Levine & Sammy Hagar

Guy Aroch

Santo Mezquila
The Maroon 5 frontman and former Van Halen member now have more than rock music in common. The pair bonded over their love of tequila and launched Santo, the world's first mezquila (a combination of tequila and mezcal). By blending the two liquors, Hagar says they created "a higher spirit."

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Brett Ratner

Alex Berliner

The Hilhaven Lodge Whiskey
The director's latest passion project is rich in candied fruit notes made from a blend of bourbon, Tennessee whiskey and rye whiskey. The name takes after Hilhaven Lodge, a real-life escape in Beverly Hills owned by Ratner.

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Justin Timberlake

Trisha Leeper

Sauza 901 Tequila
Timberlake and tequila — need we say more? The singer-actor collaborated with the legendary Casa Sauza to create the smooth, triple distilled drink.

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George Clooney & Rande Gerber

Seth Browarnik/Startraks

Casamigos Tequila
"Our idea was to make the best-tasting, smoothest tequila whose taste didn't have to be covered up with salt or lime," the business partner-friends say of their tequila, which is available in blanco, reposado or añejo. "So we did." Orange margarita, anyone?
Buy It! Casamigos Tequila, $2.99 to $69.99;

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George Strait

Courtesy Codigo 1530

Código 1530
"This year, I'm resolving to drink more water, and better tequila," the country singer recently declared. Easy enough since Strait has brought the "previously nameless" tequila to the U.S. from Mexico. "Celebrating a successful show with a shot of tequila backstage has been a concert ritual for a long time now," he said.

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Bethenny Frankel

Larsen & Talbert

The Real Housewives star's brand has expanded way beyond the original Skinnygirl Margarita. The company now sells more than 20 types of cocktails including wine, vodka and sangria — but they all promise the same: to skimp on calories, not taste.

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David Beckham

Courtesy HAIG CLUB

Haig Club
The retired soccer star and dad partnered with British entrepreneur Simon Fuller to create a single grain scotch whisky bottled in a distinctive blue square.

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Blake Shelton

Rich Polk/Getty

Working with Shelton was a natural fit for the vodka brand made in America's Heartland because "Blake was raised on hard work, dedication and an appreciation for celebrating life's simple pleasures with good people," reads the company's website.

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Dan Aykroyd

Dan Aykroyd Presents 'Crystal Head' Vodka In Duesseldorf
Mathis Wienand/Getty

Crystal Head Vodka
The Ghostbusters star's liquor is know for coming encased in its unique bottle. Why skull-shaped? Aykroyd and designer John Alexander say it is a "symbol of life, reflecting power and enlightenment."

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Sammy Hagar Launches Beach Bar Rum At Cabo Wabo Cantina
Denise Truscello/WireImage

Sammy's Beach Bar Rum
After the success of his Cabo Wabo tequila, the Van Halen frontman expanded his skills in the spirit industry by creating a rum that captured the essence of Hawaii. "It is truly 'The Spirit of Aloha,'" he says.

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Blue Chair Bay; Inset: Getty

Blue Chair Bay Rum
Flavors for Chesney's liquor made in "authentic beachside distilleries" include white, coconut and banana to induce automatic vacation mode.

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Ryan Seacrest

Casa Dragones. Inset: Jason Merritt/Getty

Casa Dragones
Can't get enough Seacrest? The TV host has a stake in the tequila business. "This has a crisp, smooth taste that is perfect on the rocks or in signature craft cocktails," says the investor in the brand. On the rocks, it is!
Buy It! Casa Dragones Tequila, $58.99 - $114.49;

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Dennis Rodman

Dennis Rodman The Original Bad Ass Premium Vodka/Facebook

Dennis Rodman the Original Bad Ass Premium Vodka
If the retired NBA basketballer is going to have a liquor brand, he's sure to make it "bad ass." Rodman's venture promises premium vodka to "really get the party started."

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