For many, the thought of putting on a pair of spandex capris – or even worse, a swimsuit – to exercise in front of other people can be daunting.
A new social media campaign from England is empowering women to let go of their fears and get active.
Launched by Sport England, an organization that invests in groups and projects to encourage people to play sports, the 90-second YouTube video already has more than 300,000 views since its Monday release.
Inspiring clips show women of all shapes and sizes working out intensely, whether they’re running, boxing or taking a Zumba class.
“The campaign is the first of its kind to feature women who sweat and jiggle as they exercise,” the company said in a press release. “It seeks to tell the real story of women who exercise and play sport by using images that are the complete opposite of the idealized and stylized images of women we’re used to watching.”
Sport England was inspired to create the campaign after learning 75 percent of women in the United Kingdom want to be more active. So what’s stopping them?
“Some of the issues, like time and cost, were familiar, but one of the strongest themes was a fear of judgement,” CEO Jennie Price said in the release. “Worries about being judged for being the wrong size, not fit enough and not skilled enough came up time and again.”
Women all over have been chiming in with positive reactions using the hashtag #ThisGirlCan.
This Girl Can’s website also includes bios of some of the women featured in their viral video, including Grace, a 22-year-old student, Kelly, a 31-year-old mother of three, and Victoria, a 29-year-old nurse.
The more you do, the more you enjoy how bad you look,” Victoria says, “because you know you ve worked really hard to look that bad.”