Some consumers say the new Barbie still leaves much to be desired

By Ana Calderone
Updated January 28, 2016 01:30 PM
Credit: Mattel

When Mattel introduced three new body shapes for the traditionally blonde, thin-waisted Barbie, the company knew customers would have strong feedback.

“Ultimately, haters are going to hate,” president and COO Richard Dickson told TIME magazine. “We want to make sure the Barbie lovers love us more – and perhaps changing the people who are negative to neutral. That would be nice.”

The change, as part of #TheDollEvolves campaign, offers Barbie in tall, curvy and petite sizes and gives customers the choice to also customize her hair color, cut and texture, as well as her skin tone.

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Some consumers are praising Mattel for embracing realistic body standards, while others say the new Barbie still leaves much to be desired. Here are some of the Twitter world’s best reactions.