The global fashion retailer axed orders on a mannequin that one woman said was "quite frankly ridiculously shaped"
Behold, the power of Facebook.
Last week, concerned shopper Laura Berry wrote an extensive open letter to Topshop scolding them for their “ridiculously tiny” mannequins.
“As you are aware, the year is 2015. A time when I like to believe we are conscious of the harsh unrealities often imposed upon us by the fashion industry,” her Facebook post reads. “Every day I am surrounded by strong women and men who struggle with the daily battle of body image Young women aspire to the somewhat cult image your store offers Yet not one mannequin in your store showed anything bigger than a size 6.”
In fact, the photo Berry posted with her letter showed a stick-thin, strangely shaped mannequin that couldn’t be any larger than a size 0.
“To be honest, I’m sure many clever, strong and beautiful women of any age are made to feel insecure by your mannequins and advertisements,” she continued. “Numerous studies have been carried out on the effect of unrealistic mannequins in stores and numerous stories have been shared in the media too.”
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The post, which received over 470 shares and 830 comments, inspired the global fashion powerhouse to acknowledge their responsibility to consumers – and actually nix the unrealistic mannequins.
“We think it s important to showcase a healthy size image, from the choice of models used in campaigns, to the stories featured online and on the blog,” Topshop responded to the post. “We have taken yours and other customers opinions and feedback on board and going forward we are not placing any further orders on this style of mannequin.”
We’re glad the issue has been resolved because we cannot wait to buy every single item Gigi Hadid wears in her new Topshop campaign.