The clothing company is being criticized after Tweeting out a photo featuring a model deemed too thin

By Ana Calderone
Updated August 08, 2014 02:40 PM

A Twitter uproar was sparked Monday after the Gap shared a photo featuring an ultra-thin model.

The clothing company Tweeted out the photo of the woman modeling their plaid green shirtdress with the caption, “Dress up your days in pastel plaid. #since1969.”

Followers immediately began criticizing the model’s weight with comments like, “Seriously, @Gap? In what world do people look like this? Perhaps you could select models who represent regular gals & not a skeletor ghost.”

Others even began “skinny-shaming” the model.

“Looks like she needs a hamburger and some sunlight,” snarked one commenter.

In response, the company issued a statement to media outlets.

“Our intentions have always been to celebrate diversity in our marketing and champion people for who they are,” Gap Inc. spokesperson Edie Kissko tells PEOPLE. “Upon reflection, we understand the sensitivity surround this photograph. Customer feedback is important to us and we think this is a valuable conversation to learn from.”

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