Nick Jonas, a diabetes patient and outspoken advocate for those living with the disease, has a serious problem with CrossFit’s sense of humor.
After the fitness company Tweeted a fake Coke ad that read “Open Diabetes,” along with the caption “Make sure you pour some out for your dead homies,” Jonas lashed out at what he found to be an ignorant depiction of a nuanced condition, urging the company to “understand the difference” between type 1 diabetes and type 2 diabetes.
Jonas, who has lived with the disease for 10 years, has type 1. Typically diagnosed in children, it’s a chronic condition in which the pancreas produces little or no insulin, leading to high blood glucose levels. Unlike type 2 diabetes, which can be caused by a poor diet, type 1 is not the result of unhealthy habits.
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“It’s really shaped who I am as a person,” Jonas told EW in a June interview. “It has an effect on my creative life, the way I approach writing songs and doing all that.”
In a series of defensive Tweets, CrossFit stood by its original message – and faulted Jonas for his assumption that the company didn’t “grasp the difference” between type 1 and type 2.
The fitness company also reposted user @GreenPlusAnE’s Tweet showing an old picture of Jonas (and his brothers) at an event for Coke.
Jonas then re-Tweeted a message from @willpower4x, who appreciated the pop star drawing attention to the fact that sufferers of type 1 diabetes do not have a choice.
CrossFit could not immediately be reached for comment.