David Burton/David's Bridal
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December 15, 2015 01:30 PM

Here comes the bridal ad – but this campaign features a stunning, size-14 model walking down the aisle.

For their Spring 2016 collection, David’s Bridal wanted to show their wedding dresses on a woman who reflects the size of an average customer – a size 14. So they selected model Mercy Watson, and photographed her in the gowns across London.

“We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad campaign creative,” Trevor Lunn, senior vice president and CCO of David’s Bridal told PEOPLE.

David's Bridal
David Burton/David's Bridal
David's Bridal
David Burton/David's Bridal
David's Bridal
David Burton/David's Bridal
David's Bridal
David Burton/David's Bridal

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“We are proud that these images further reinforce our commitment to helping every bride-to-be find the gown of her dreams, regardless of her shape, style or budget and are thrilled to have had the opportunity to work with a model as beautiful as Mercy.”

David’s Bridal shot Watson celebrating around iconic London landmarks, including the Embankment, Parliament, the Orangery in Kensington Palace and, of course, a pub.

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