Kayla Itsines changed the fitness world with her Bikini Body Guides, but the Instagram star admitted that she does “regret” the name.
“Do I regret calling my guides Bikini Body? My answer is yes,” the 25-year-old tells Bloomberg News. “That’s why when I released the app, I called it Sweat With Kayla. Sweat is so empowering, I love that.”
Bloomberg also notes that Itsines has a “tightly controlled” image, and never posts her own before pictures. She typically turns down magazine photo shoots because she wouldn’t have as much of a say in how she’s depicted.
“They’ll say, ‘We’ll put you in tiny, tight booty shorts, make you look really fitnessy!’ No,” Itsines says.
Instead, Itsines sticks to posting photos on Instagram to her 5.3 million followers, called the BBG Community. She shares empowering messages and her trademark before-and-after photos of people who successfully followed her program.
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Her Sweat With Kayla app, which costs $20 per month, is a huge success according to Bloomberg, and is the highest-grossing fitness app so far this year. But Itsines, who got her start as a fitness instructor in Adelaide, Australia at age 18, says she isn’t focused on growing her program.
“I don’t think of this as a business,” she says. “I don’t have big plans for this and that.”