"Growing up I wanted to feel confident in myself and who I am, not for being someone that was retouched," said Iskra Lawrence

By Gabrielle Olya
Updated November 18, 2015 03:05 PM
Credit: Courtesy Iskra Lawrence

When plus-size model Iskra Lawrence decided to create a fashion website for curvy women, she made one rule: No Retouched Photos.

“It’s something I’m so passionate about, because growing up I wanted to feel confident in myself and who I am, not for being someone that was retouched, that I couldn’t identify with,” Lawrence, 25, told Good Morning America Wednesday at the launch of RunwayRiot. “We are 100 percent against retouching.”

Lawrence – who was featured in American Eagle Outfitter’s un-retouched underwear campaign earlier this year – will act as managing editor for the editorial and e-commerce site, which focuses on beauty and fashion coverage for women of all sizes.

“We plan to create a home for women to come and feel inspired,” she said on the morning show. “It’s going to be the first chance for women to feel included in fashion, from 0s to 28s. We’re going to talk about cool and trendy clothes for all sizes.”

Lawrence was inspired to take a more inclusive approach to fashion after her own experiences working as a model in the industry for the past 12 years.

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“I got dropped for being a straight-size model because I was too curvy, and then I was too small to be a plus-size model,” she said.

She believes women want to see models of a variety of sizes. “Social media created a voice for women to say, ‘Well actually we all want to be represented,’ ” said Lawrence. “So for me, it gave me confidence to stand up and say, ‘It’s time to see more women in the media of different sizes.’ ”