Forever 21 Plus Clothing Line Criticized for Using Models of 'Average' Weight on Instagram
Shoppers felt the models featured on the Instagram account were not plus size
When Forever 21 launched an Instagram for their plus-size clothing line on Wednesday, the company was met with criticism from their followers.
Despite being a “destination for fashion sizes 0X – 3X,” some shoppers felt the models featured on the Forever 21 Plus account would not actually fall into that size range.
“No way is this a plus size girl,” one user commented on the photo of woman in high-waisted shorts and a crop top. “She is completely normal shape.”
“She looks average, not Plus!” wrote another.
“You could really consider stop making all average women feel like a whale,” wrote one commenter. “That’s absolutely normal, there’s no ‘plus’ anything in this picture.”
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Another angry user commented: “Seriously in shocked and disgusted @forever21 this girl is not plus size she is normal if this is plus size then normal must be anorexic.”
Although users expressed frustration with certain models, a range of body types are featured on the account.
And after receiving concern from their customers, the company’s vice president of merchandising, Linda Chang, told PEOPLE they removed some of the controversial images and are “working to ensure all of our future posts accurately represent the Forever 21 Plus customer.”
“As a majority of the content on our social media accounts are user generated by our loyal customers, we encourage them to continue to share their own photos to provide a true representation of our clothing, embracing beauty in all shapes and sizes,” Chang said in a statement.