In an ad for D.EFECT clothing, models open up about their own imperfections

By Gabrielle Olya
March 27, 2015 10:50 AM

Even models who are paid to be beautiful sometimes feel insecure about the way they look.

To show the beauty in imperfection, an ad for D.EFECT clothing asks a dozen models what they don’t like about their appearances. In many cases, it is this “flaw” that makes them so unique.

“Today will be the same as yesterday,” begins the commercial for the fashion brand. “Ads, media, movies or even your friends will broadcast ‘beauty.’ Most of it will be enhanced, Photoshopped, beautified. And this obsession with perfect looks will make you feel hopelessly insecure and miserable. But is it only you? How do models, whom we consider to be stunning, perfect, beautiful, feel about themselves?”

The video then shows several models revealing what it is that they don’t like about their bodies.

“The wrinkle when I’m smiling,” says one model. “I have on the side two wrinkles, which I completely don’t like.”

“[My hands] are huge,” reveals another. “I have so many problems when I need them elegant and graceful. I hate them.”

“I’m not satisfied about my waist,” says another model (who, by the way, has quite a small waist by normal standards). “I think it’s too large. I wish I had the perfect shape.”

Other complaints include uneven shoulders, being too tall, a tooth gap, small eyes, birthmarks, an imperfect nose, and teeth that the model doesn’t consider to be a “Hollywood smile.”

“Write this down,” concludes the ad. “You are beautiful, because you are imperfect.”

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