Techies everywhere have been faced with the question of whether to indulge in the new Apple Watch. Thanks to Christy Turlington Burns, gadget lovers can now witness the watch – not to mention the supermodel – in action.
The model and mother of two joined Apple CEO Tim Cook to unveil a new partnership between the tech giant and Turlington’s maternal-health nonprofit, Every Mother Counts (EMC), at Apple’s Spring Forward media event in San Francisco on Monday.
Turlington, 46, was tapped to experience firsthand the capabilities of Apple’s latest gadget by training for a half marathon in Africa using the watch, while also raising awareness and funds for her organization through the EMC race team. She took the stage at the event alongside Cook to help debut the collaboration with a video of her experience racing in a half marathon in Tanzania just a few days earlier.
“Health and fitness have always been part of my life – as a kid, as an adult and now, as a mother,” she says in the clip, which functioned as a preview for a series of full-length video posts that will document her journey as she trains for yet another run, the Virgin Money London Marathon, on April 26. (See the videos on Apple.com.)
The clip shows the model both training and racing in Kilimanjaro using the Apple Watch to track her time, distance and pace. It also catches the health advocate crossing the finish line and hugging another race participant who is also wearing an Every Mother Counts jersey.
“It’s going to be hard,” the activist says in the video about her upcoming run. “But, like most challenges, it will definitely be worth it.”
This is not the first campaign the philanthropist has worked on to help benefit the cause of women’s health. Last May, the stunner also posed alongside her husband Ed Burns for a Calvin Klein fragrance campaign, in which the proceeds supported several charities including Every Mother Counts.