Blink Fitness Combats Body Shaming with Their 'Every Body Happy' Ad Campaign
The gym wants everyone to feel comfortable, regardless of size or age
Blink Fitness wants everyone to feel comfortable at their gyms, regardless of size or age.
Called ‘Every Body Happy,’ the video shows people moving and grooving their booties, arms and bellies – of all shapes and sizes – to the music.
Through a national survey conducted in February, Blink found that 71 percent of Americans don’t relate to fitness ads or magazines because they have different body types. And 64 percent find it discouraging to try and workout to achieve those thin physiques they see in the media.
“These survey results confirmed we were onto something,” Ellen Roggemann, the vice president of marketing for Blink Fitness, said. “Blink stands for something different and offers a more universally relatable approach to fitness, which this campaign represents. ‘Fit’ looks different on everyone and we celebrate that.”
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Which is why they created the ‘Every Body Happy’ campaign, and to encourage people to ‘Do it for the mood, not the mirror,’ and to ‘Forget before and after. Focus on here and now.’
Encouragingly, they found that most Americans are already on board – 82 percent of people Blink surveyed believe that feeling good is more important than looking good.