One popular beauty blogger is warning against the detrimental effects of constant self criticism.
Rachel Levin posted to YouTube a powerful video called “I Am Ugly,” in which a younger version of herself points out the cruelty of her body shaming.
“My lips are literally so small! My nose is so big! And my eyebrows are so bushy!” Levin says while staring at herself in a mirror and applying makeup.
Then, a young girl appears in the woman’s reflection, asking if Levin would say the same unkind words to her.
“I’m you when you were little,” the little girl begins, pointing out all of the flaws Levin mentioned. “What else is wrong with me, Rachel? … Go ahead, Rachel tell me everything you hate about me.”
Levin protests, vowing not to say an unkind word about her younger self, saying instead, “You’re beautiful.”
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“Then why can’t you say that to yourself?” the little girl asks.
Then, a message appears on the dark screen.
“If you wouldn’t say it to yourself when you were little, then why would you say it to yourself now?”
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The video has amassed more than 2.5 million views on YouTube since being uploaded on Sunday. In the caption, Levin wrote that the video is one she “wanted to make for a while.”
The serious video is a change from Levin’s typically comedic content, featuring do-it-yourself beauty hacks and funny clips.
But Levin felt the change of pace was important, as she posted the project on her Twitter account, writing, “I think this is something a lot of people need to see.”