Ashley Graham and the Brand Swimsuitsforall Want Every Woman To Be Proud of Her #SwimBody
Ashley Graham and swimsuitsforall models are sharing their bikini butts to encourage women to stop worrying about thigh gaps
No thigh gap? No problem.
Swimwear brand swimsuitsforall is encouraging women – thigh gap or no thigh gap – to strut their stuff on the beach this summer.
Known for their ads in the Sports Illustrated Swimsuit Issue, swimsuitsforall tapped models Ashley Graham, Iskra Lawrence, Denise Bidot and others to share their unedited bikini butts for a realistic – and relatable – push for body acceptance.
It’s all part of their #MySwimBody movement, which asks women to post their own swimsuit shots on social media to show that every body is a swimsuit body.
RELATED VIDEO: See Ashley Graham, Ronda Rousey and Hailey Clauson’s unprecedented Sports Illustrated Swimsuit cover
“Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool,” Graham says in a press release shared with PEOPLE.
“This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover-up at the beach,” adds Moshe Laniado, CEO and president of swimsuitsforall.
A video for the campaign shows Graham and Nicola Griffin, the 56-year-old model who stole headlines when she was featured in swimsuitsforall’s SI ad this year, stripping down to their bikinis on the beach in the name of body positivity.
The brand hopes 10,000 women will proudly show off their own bikini bodies this summer.