Abigail Breslin called out Gold's Gym in Egypt for their body shaming ads, an the U.S.-based company removes them as a franchise

By Julie Mazziotta
Updated August 17, 2016 10:55 AM
Credit: Tommaso Boddi/WireImage

Abigail Breslin wrote an impassioned response to a set of body shaming ads from Gold’s Gym, that show a pear with the caption, “This is no shape for a girl.”

Gold’s Gym Dreamland, a franchise of the American chain located in Egypt, posted the ads on Facebook to an outcry on social media, leading the company to terminate their franchise agreement.

“Wow honestly disgusted by this @goldsgym you should be ashamed of yourselves,” Breslin posted on Instagram, along with a screenshot of the ad. “Things like this are the reason 9 year old girls develop eating disorders. Working out should be something you do for yourself, your health and your mind & body, not cuz a corporation declares your body shape isn’t what girls should look like. Also I wonder if it’s cool with Golds Gyms for men to be pear shaped? Interesting they had to single out females.”

“Good job for preying on people’s insecurities and perpetuating body image issues! Good thing I’ve never signed up for your gym, now I certainly never will.”

Another ad showed the silhouette of an obese woman eating a chicken drumstick, with a fit woman inside of her with the caption, “Challenge yourself.”

“WOW @goldsgym how about CHALLENGE YOURSELF to not be a body shaming, ignorant, mean spirited company?” Breslin responded.

Gold’s Gym posted a long apology letter across their social media platforms Tuesday night, distancing themselves from the Dreamland franchise.

“Words cannot express how shocked and appalled we were by the recent posts of Gold’s Gym Dreamland, a sub-franchise in Cairo, Egypt,” they write. “Not only were they offensive and disgusting, they go against everything we believe in and stand for. For years we have been dedicated to helping people feel empowered by fitness, not intimidated or ashamed by it.”

Along with removing Dreamland as a franchise, Gold’s Gym took responsibility for their actions.

RELATED VIDEO: Celebrities Call Out Body Shamers!

“With all of this said, we sincerely apologize for these posts,” they said. “Even though they were created and posted without our knowledge, they were associated with our logo and there’s no excuse for that. We are currently reviewing our internal procedures for how both domestic and international franchisees create and share social media posts so that nothing like this ever happens again.”

“This incident only confirms that Gold’s Gym Dreamland does not uphold the values and inclusiveness that Gold’s Gym promotes throughout our global network.”