In a new Instagram post she dubbed the first “Movement Monday,” the Latin American actress challenged the “55 million Latinos in this country” to work together to create a more diverse Hollywood.
Alongside a photo of “Oscar worthy” Guatemalan American actor Oscar Isaac from his 2015 movie Ex Machina, Rodriguez wrote that she was inspired to speak out amid “all this Oscar Talk.”
“I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen,” she explained. “There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a TV show soar to the highest viewers possible.”
Rodriguez explained that if projects featuring Latino stars performed well financially, more money will be spent on similar shows and films.
“My solution is this, support is needed,” she wrote. “Right now there isn’t one Latino that can greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don’t believe we can make their money back.”
She continued, “I am told time and time again ‘Latinos don’t watch Latino movies. Latinos don’t support each other,’ and sadly that is true.”
The actress challenges her fans to support one another: “The industry sees money, the excuse can’t just be racism. We can make a difference in a very powerful way if we unite our support as one Latino community.”
Rodriguez wrote that she plans to highlight a new Latino artist every Monday to “support all the various movies that are worthy of Oscar contention.”
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“That made me feel a certain way about myself,” she said at the time. “It’s not only about my ethnicity; it made me feel a certain way about my beauty. Not seeing a woman like me as a lead made me feel like I’d never be skinny enough, I’d never be pretty enough.”