March 14, 1977 12:00 PM

Others may be content to count 99 bottles of beer on the wall, but not 17-year-old Joe Schleis of Germantown, Wis. Last summer, when his parents, Richard and Ann Schleis, decided to paint his bedroom, Joe opted instead for covering his ceiling with 1,165 beer cans, 100 of which spell out—but of Coors—BEER. (The empty cans were secured with silicone glue.)

Schleis, a B-average senior at Germantown’s Washington High School whose other hobbies include weight lifting, scuba diving and playing the drums in a dance band, started his collection two years ago—the day he found an old flat-top can of Premium 905. Joe’s father, a design engineer who occasionally works for Schlitz, began bringing cans home for Joe and Joe’s brother Jim, 14. “I’m trying to talk Jim into combining our collections,” says Joe.

Although Wisconsin law prohibits anyone under 18 from buying beer, Schleis sometimes downs a brew. His favorite is Heineken. His sudsmania doesn’t end with his ceiling: Schleis’s sheets and even his underwear carry the Budweiser emblem.

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