June 28, 2004 12:00 PM

FARNSWORTH BENTLEY

REAL NAME: DEREK WATKINS

AGE: 30

HEIGHT: 6’1¾”

PROFESSION: RENAISSANCE MAN

RESIDENCE: WEST HOLLYWOOD, CALIF.

Here’s what he can do for you:

Sing. “I’m doing dissertation over instrumental, which other people call rapping.” See him do it in a Tommy Jeans ad campaign next month and an upcoming Kanye West video.

Shop. He recalls a date at the mall when he was in his early 20s. “I got her some $22 earrings. They were fabulous.”

Hold your umbrella. (Remember? He shot to fame as P. Diddy‘s umbrella holder.)

Cover your phone. “I usually have different phone covers on my phone. Right now I have a dalmatian. And I just got a pug.”

Give hugs. “You need seven hugs a day to be adequate,” he says. “I truly believe that.”

PHILLIP BLOCH

AGE: 43

HEIGHT: 5’11”

PROFESSION: STYLIST-ACTOR

RESIDENCE: LOS ANGELES; MANHATTAN

Here’s what he can do for you:

Make sure you’re the best-dressed person in the room. As he has done for Halle Berry, Salma Hayek and everyone else he sends down the red carpet.

Send you breakfast in bed. “Breakfast is such an intimate time. I once had it delivered to a boyfriend’s home. I wanted him to feel like I was there with him. I am so romantic.”

Talk. “I’m pretty chatty. I drive all my boyfriends crazy.” What’s to gab about now? Showbiz. “Acting is my new secret talent,” he says.

KENNETH COLLINS

AGE: 39

HIGHT: 5′ 11″

PROFESSION: CHEF AND CO-OWNER OF MANHATTAN’S IDA MAE KITCHEN-N-LOUNGE

RESIDENCE: FORT LEE, N.J.

Here’s what he can do for you:

Cook. His brown sugar-cured Chilean sea bass and barbecue braised short ribs have even supermodel Tyra Banks chowing down.

Heat your plate. Collins pays attention to detail. Even when he’s cooking at home, the plate is always heated in the oven.

Play guitar. “At night I’ll play my bass guitar for an hour,” he says. On weekdays, catch him performing in a band at the restaurant. “People say when they see me playing my guitar, I’m the happiest.”

Tidy up. “My mother treated us like soldiers on Saturday morning. Covers off at 8 o’clock and your turn to do the bathroom and your turn in the kitchen and make sure it’s all straight by the time you even think about watching cartoons. I’m good at it all.”

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