By Janice Min
April 11, 1994 12:00 PM


Attention mousse mavens: the bob is now boring, the pageboy passé. These days in Hollywood, the hippest heads are sporting shags. In Reality Bites, Winona Ryder wears a short-and-sweet version of the ’70s-style do, while model Helena Christiansen recently mugged for the cameras in her mop top during Paris’s spring-fashion shows. Even Diane Keaton of the perennial pageboy showed off tousled tresses in January at cable TV’s ACE Awards in L.A. Notes celeb coiffeur Frederic Fekkai, who layered Kate Capshaw’s locks last year: “It’s very light, very happening, very playful. And it’s flattering, as long as you don’t exaggerate it and outdate it.”

Credit fashion’s current craze for all things ’70s, from bell-bottoms to platform shoes to resuscitating the hippie-haired look last worn 20 years ago by leading ladies like Jane Fonda in Klute and Goldie Hawn in Shampoo. Says New York City stylist Paul McGregor, who started the wash-and-wear shag rage in 1969 after clipping Fonda’s hair: “Women of any age can wear it. When you layer, it takes years off the face. I don’t think Jane has looked as good since.”

That’s not to say shags are for everyone. Fekkai warns that revivalists should have “fabulous cheekbones and chins. I’d love to see Heather locklear in a shag,” he says, “or Sharon Stone.” But Beverly Hills star clipper Jose Eber doesn’t recommend getting into a frazzle over the fad. “It’s not something that’s going to take over the country,” he says. “Not everyone wants to go back. Some people have a very bad memory of the shag.”