May 19, 1980 12:00 PM

by Henry C. Rogers

As press agent to the stars, Henry Rogers has long been a first-rate idea man and a keen salesman, and this entertaining book proves his ability to hype. The client this time is himself. Rogers claims to have influenced several Oscar races, helping Joan (Mildred Pierce) Crawford and Olivia (To Each His Own) de Havilland win through his personally coordinated media buildup. Rogers can be modest. He says he accelerated the rise of his first client, Rita Hayworth, but concedes she would have made it without him. As the title indicates, Rogers defines flackery as a high-wire act, so don’t expect any indiscretions about clients, past or present. (Morrow, $10.95)

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