March 10, 2008 12:00 PM

by Dan Kennedy |

REVIEWED BY MICHELLE GREEN

MEMOIR

As a kid, Kennedy dressed for Halloween as Gene Simmons. So when Atlantic Records hired him as director of creative development in 2002, he went in as a rock geek—but he emerged after a mass firing with damning tales of “mogul monsters.” In this memoir, he skewers coworkers like the Little Loud Man from New Media, spills secrets of “ironic image reinvention” (imagine a heavy metal Jewel) and invites us to a spliff-fueled commercial shoot with rapper Fat Joe. (“Oh my God,” says Kennedy, “they’re laughing at the deli trays.”) Fast-moving and darkly funny, Rock On should be a chart-topper.

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