December 18, 1995 12:00 PM


IMPASSIONED FANS OF OL’ BLUE EYES may think nothing of plunking down $499.98 for the new, limited-edition, 20-CD boxed set Frank Sinatra: The Complete Reprise Studio Recordings. It may even seem like a bargain, says Rick Apt, a Linwood, N.J., music-memorabilia dealer, given the going rate for the most sought after Sinatra souvenirs:

His first 78 record, From the Bottom of My Heart, pressed in 1939: $600 to $1,000, depending on condition. A 1966 recording of Sinatra doing a comic reading of the Rudyard Kipling poem “Gunga Din,” originally made as gag gifts for friends: at least $200

A movie poster from Sinatra’s 10-minute, Oscar-winning 1945 short The House I Live In: $1,200

A music-box bust of the entertainer that plays “My Way,” from a Caesars Palace celebration of his 40 years in show business: $1,500

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