>In tough times, image matters more than ever, says publicist Howard Bragman, author of Where’s My Fifteen Minutes? He suggests learning from these stars:

• JOE THE PLUMBER Rule No. 1: Public images are no longer reserved for Hollywood stars.

• RICKI LAKE She shows you can turn your image around.

• WILL SMITH He’s comfortable in his skin. Know who you are—who has the time to fake it?

ANGELINA JOLIE Just get out there and do something that helps other people. It comes back to you.

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