June 03, 1985 12:00 PM


The challenge for one of America’s favorite studio bands was obviously to create a video as dull and sterile as their overproduced music. In this they have succeeded admirably. The only interesting element in How Does It Feel is a purple tint that has been used to signal the “dramatic” parts of the clip. Scenes of the purple world of a beautiful, feuding couple (confusing because his hair is as long as hers, and in silhouette it’s tough to tell them apart) alternate with shots of the band’s relentlessly impersonal performance of a typical Toto ballad-two parts whine to one part whimper. Watching this video is like being stuck in a bus station with nothing to read.

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