July 12, 2004 12:00 PM

By Pamela Clarke Keogh

After all that’s been written about the loose-hipped rock monarch from Memphis, it’s near impossible to add anything new. Keogh, author of the fashion tomes Audrey Style and Jackie Style, unearths tidbits like Elvis lifting make-up tips from Tony Curtis and the future porker’s waist measurement in ’55: a svelte 32. She also gives often overlooked image-shaper Bernard Lansky, owner of the Memphis Tog Shop where Elvis first forged his look, his due. But Elvis’s real value is visual: The book’s 80-plus photos, culled from the vast collection belonging to the singer’s estate, offer a seldom-seen look at the eye-candy King in his prime.

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