>ALL ABOUT FONTS
Just My Type author Simon Garfield credits Steve Jobs with bringing font options to the masses. There are hundreds to choose from—what does your favorite say about you?
“It’s bold and modern and says you’re forward-looking. Obama used it, and it worked.”
“It says you think of yourself as slightly rebellious, slightly spiky—someone who likes to speak their mind.”
“I don’t think anyone would choose this. It’s for signs and posters. But if you did, you’d be a sort of Fred Flintstone type.”