June 11, 1984 12:00 PM


Michael Jackson’s concert commercial for Pepsi wasn’t worth the singed hair it cost him. He does, however, have enough class to let himself be upstaged by 12-year-old Alfonso Ribeiro in the street-dancing takeoff of the Beat It video. Alfonso, star of Broadway’s The Tap Dance Kid, thus wins our commercial cute-kid sweepstakes against tough competition: the girl with the Pepsi-chugging alien, the kids in the McDonald’s Little Sister ad and the girl and the puppet in the Nestlé’s ad (who did win the kiddie Clio).

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