June 11, 1984 12:00 PM

Fluffy Bun (Where’s the Beef?)

America now knows, all too well, where the beef is. This was a wonderful commercial, but it was soon overexposed; politicians have a tendency to do that when they latch onto things. Wendy’s, wisely, has pulled the ad off the air. But you can still see its slogan emblazoned on T-shirts and buttons; the star, Clara Peller, also plans to recycle her words in a bathing-suit commercial on radio (you guessed it: “Where’s the beach?”). The Wendy’s commercial won the humor Clio, and Clara, also the star of Jartran’s truck rental commercial (Ed and Clara in Rabbit Redux), won the best-actress Clio; she deserved it.

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