May 20, 1991 12:00 PM

In this, the final full week of the sweeps period, each network is pinning its hopes on a movie about a clash between women of dissimilar backgrounds and outlooks: Phylicia Rashad and Dyan Cannon in Jailbirds on CBS, Julie Andrews and Ann-Margret in Our Sons on ABC, Jill Clayburgh and Elizabeth Ashley in Reason for Living on NBC. Why is the formula so popular? It’s a transparent attempt to woo those all-important female viewers (they watch more than guys do). Ladies, start your Nielsen diaries; may the best women win.

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