By People Staff
August 01, 1999 12:00 PM

When he launched George magazine in 1995, JFK Jr. seemed simultaneously to be launching a new public version of himself. The President’s son (whose previous appearances often concerned such weighty matters as Frisbee in Central Park) recast himself as a newly minted professional—one who took a subway or biked to the office as if he were any working stiff—and a serious and methodical journalist. Gen. Colin Powell recalls how Kennedy showed up for an interview: “He had a deck of 3-by-5 cards on which he had written questions—one question on each card. He was dedicated to doing the best job he could.” Off the job, Kennedy continued the family legacy of service. He founded Reaching Up to provide scholarships to health-care workers and was a member of the President’s Committee on Mental Retardation. And naturally, speculation never ceased that he might one day run for office—despite his denials. “I’m really happy [at George];’ he told USA Today in 1998 “My horizons are clear for the next five years, and after that, I’ll sort of think about what the next horizon will be.”