August 13, 1984 12:00 PM

•A Silver Cloud Rolls-Royce pulled up in front of Manhattan’s Serendipity 3 restaurant. Out stepped a gargantuan bodyguard, followed by Penthouse pet Sheila Kennedy and, yes, rock fans, on Sheila’s arm was the man of the month and star of the rock saga Purple Rain, Prince. Walking through a gift shop at the front of the restaurant, Prince asked, “How is the Purple Rain album selling?” A boutique employee told Prince that the shop doesn’t sell records but happily added that their Prince sweatshirts sold out in two days. Pleased by the news, the trio maneuvered to a private-ish table in the back. Then with his bodyguard stationed by his chair to ward off pesky fans, Prince settled down to ingest a sour cream and caviar omelet and a frosted cappuccino. Ah, the life of royalty.

•Since he traded his ballet tights for a typewriter, Ron Reagan, 26, hasn’t hurt for work. He wrote free-lance pieces for Family Circle and Ladies’ Home Journal, and we all know he covered the Democratic Convention for Playboy. One of Ron’s next assignments is another plum. He’ll write five columns about this month’s Republican Convention for the Dallas Morning News. Says the paper’s special projects director, Walter Robertson, “Although we have no way of knowing how much editing was done to his other articles, he seems to have a nice touch. We think his name and background will be appealing to our readers.” The readers had better be happy, considering the price for Ron’s services. According to Kerry Slagle, a managing editor of the rival Dallas Times Herald, his paper approached Reagan first, but Ron asked for $10,000. “For $10,000 we could probably get Tom Wolfe,” says Slagle, whose newspaper turned down Ron’s offer.

•You won’t see any of Christopher Reeve’s Superman antics when he performs as an impoverished Southern gentleman in the film of Henry James’ novel The Bostonians. Still, Chris admits that his mischievous side sometimes takes over at inappropriate times when he’s acting. For instance, he and Robert (Airplane) Hayes played something called the Banana Game while performing the works of the bard at San Diego’s Old Globe Theatre in the summer of 1972. They competed to see who could insert the word banana into Shakespeare’s perfect dialogue the most times without getting caught by the audience. Who won? “With Shakespeare it was difficult to do,” says Chris. “But I’ve got to admit Bob won about 10 times to my five.”

•Let’s set the record straight. Sexy Morgan Fairchild, star of this fall’s new ABC series Paper Dolls, says the press keeps trying to promote her boyfriend, Craig Denault, but she’s happy with him as he is. “Please don’t call him a cinematographer,” she says. “He’s a camera operator, and every time he’s identified as anything more, he gets a lot of teasing from his coworkers. They kid that he thinks he’s a big deal now because of me. It also gets his boss, who is a cinematographer, a little out of shape.”

•Midnight Express, the 1978 film based on Billy Hayes’ escape from a Turkish prison, aired a couple weeks ago on ABC. For a sequel, tune in ABC’s One Life to Live and focus on the extras in the background. Chances are you’ll eventually spot the curly blond locks of the real Billy Hayes, 37, who plays a drunken sailor during a pre-taped stint that airs three days this month. Billy says his experience on the talk show circuit when Midnight Express was released made him want to stay in the spotlight as an actor. At first he avoided the big time in order to escape his reputation. Now, after a year and a half in New York, he takes it all in stride. “I got on the One Life set the very first day and instantly the stage manager recognized me,” remembers Billy. “It’s a little embarrassing to be known as an escaped convict and smuggler. But I can deal with all that now.”

•”Why don’t you run for President?” screamed a fan to Bob Hope during a Westbury, Long Island performance. Without skipping a beat, Hope ad-libbed, “Because my wife wouldn’t want to move to a smaller house.”

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