March 12, 1984 12:00 PM

It’s the whole tooth and nothing but the tooth. This woman’s legal name is Princess Dyanna Tooth Fairy, and she does just what the name implies, i.e., visits newly toothless children in the dead of night, bearing gifts. In the past eight years Dyanna has sweetened the dreams of nearly 500 San Francisco Bay Area children.

Arriving 30 minutes after the child goes to sleep, the petite (5′) visitor places a silver dollar, a tooth fairy poster, a toothbrush and a packet of dental floss under the youngster’s pillow. Then she “accidentally on purpose” jostles the child awake, so she can be seen in all her splendor: white strapless evening gown, flowing cape, rhinestone tiara and four-foot toothbrush scepter. “I love to make magic,” she coos. “Absotoothly.”

Brandishing a box of rotten teeth, she warns the dazed youth about the dangers of not brushing, dispensing some incisive advice in the process. “Be true to your teeth,” she admonishes, “or they may be false to you.” Then she is gone, $35 richer ($50 if she stays an hour) for her pains.

Dyanna, 38, wasn’t to the molar born. She began a mere commoner, Diana Loeb, in Jubilee, Iowa. Married shortly after high school, she moved to California with her husband in 1967. She had a son, Vaughn, now 16, and was divorced after two years of marriage. She worked as a secretary, a waitress and briefly as a blackjack dealer in Reno before meeting her common-law husband, Rusty Fisher, now 43, in 1975. By that time she was selling commercial toothpaste door-to-door, and when Vaughn lost his first tooth, Fisher dubbed her the Tooth Fairy, and Princess Dyanna was born.

She figured she could sell toothpaste more quickly with a clever marketing ploy, so she designed the fairy costume, and Fisher donned a black-and-red Count Cavity outfit. Not only did the toothpaste sell, but customers asked her to make nocturnal visits to their children. Dyanna and Fisher also perform a musical for grammar schools, singing of proper dental hygiene.

Even during off-hours, Dyanna remains in character. Fisher says that she “cleans house in evening gowns and goes grocery shopping in long velvet capes. She likes to rattle people’s cages and shake their reality.” Or, at the very least, persuade them to keep their teeth from turning green.

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