Manhattan’s Windows on the World ballroom became a window on Another World as a glittering crowd of stars and friends celebrated the NBC soap opera’s 20th anniversary. Some 350 filled the top-of-the-town eatery on the World Trade Center’s 106th floor to wine, dine, dance and hear a mayoral proclamation declaring May 4 “Another World Day.”
The show’s once high ratings have slipped over the years, perhaps because Another World has retained its naturalistic Bay City setting while other soaps have delved into fantasy and science fiction. Sources say AW plans to experiment soon with a James Bond kind of story line. As a further lure to wayward audiences, the producers rehired Jacquie Courtney, who made her reappearance on the show’s birthday broadcast. Her mission: revive the role of Alice Frame, whose interminable love triangle with Rachel Cory and Steven Frame was TV’s hottest, years before Luke met Laura.
“Someone just told me, ‘We want a 25 [share], and you’ll do it!’ ” said Courtney, 37. “But there is no one person who can do it. It’s the company and, most important, the story line.” Will Alice find love and boost the ratings? Will Bay City be invaded by Martian doctors and be saved by James Bond? Tune in tomorrow for the show’s third decade.