brightcove.createExperiences(); Grease was definitely the word for TV fans Sunday night.
Fox scored a ratings smash hit with its first foray into a live televised musical, with Grease: Live averaging 12.2 million viewers from 7-10 p.m. ET, according to Nielsen preliminary numbers.
Grease: Live – which differentiated itself from NBC’s shows with a studio audience and multiple stages – averaged 14.3 rating/13 share in adults 18-49, making Sunday Fox’s second-highest night of non-sports entertainment programing after the Empire season 2 premiere.
The musical also found success on social media: There were 1,396,368 tweets mentioning Grease on Sunday night, according to marketing technology company Amobee Brand Intelligence.