If you’ve been trying to recreate Princess Kate’s infamously perfect blowouts for years now, you may want to sit down for this. It turns out, the secret behind her glossy locks is all thanks to a special two-in-one cleansing formula, that’s only been available in the U.K. (until now!) and only costs — wait for it — $12!
You can only get this formula in the U.S. through our exclusive deal and to celebrate the state-side release, we caught up with Kate’s stylist, Richard Ward to find out what makes this product so different than other shampoo and conditioner duos.
It all has to do with its sulfate-free, paraben-free formula, which doesn’t strip the hair of its natural oils and helps prolong color-treated hair (since there’s no detergent included).
Another thing that makes it so special is what is included — it’s chock full of botanical ingredients (green tea, aloe vera and vitamin A), a.k.a. items that help hair retain its natural “goodness.”
And because it’s free of sulfates it doesn’t suds up like a traditional shampoo, instead it’s meant to be messaged gently onto the hair and work as both a cleanser and conditioner. There you have it! Just this one product is all you need for a mane as enviable as Princess Kate’s!
If you’re a first-time Joyus shopper, enter PEOPLE10 at checkout to get 10% off orders over $50 and free shipping. And for more great products (also eligible for that 10% discount), go here.
— Colleen Kratofil