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Would You Buy a Wedding Dress At H&M?

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In this week’s issue of PEOPLE magazine, we get an inside peak into the world of Viktor and Rolf, Dutch designers who have done everything from send ballroom dancers down the runway to selling perfume bottles shaped like grenades. And their next challenge is designing for the masses as they launch a limited edition line at H&M (that sadly won’t be sold online). Forget their signature white shirts and tuxedo pants– we are most intrigued that they designed bow-adorned wedding dresses to be sold for only $349! To celebrate the occasion, they threw an elaborate “wedding” bash in L.A., complete with a 15 foot wedding cake and guests such as Kanye West and Carmen Electra. Even fashionistas like Mary-Kate and Ashley Olsen stepped up to give their congratulations to the designers and their “bride” (left). It was a big hit with the stars, but tell us: Would you buy a wedding dress at H&M?

For more shopping tips, check out our archive on Off the Rack by clicking here.

Photo: John Shearer/WireImage