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Why Was Britney Spears at a San Fran Beauty Start-up?

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PCC/Splash News Online

She’s already conquered the fashion and fragrance worlds, but Britney Spears is expressing a little extra interest in the beauty department these days.

A source tells PEOPLE that the pop star recently popped up to northern California for a meeting with, a start-up based in San Francisco.

“She really loves playing around with cosmetics and she heard about this social beauty site and fell in love with it,” says a source close to Spears.

The bride-to-be “wanted to learn more about the company,” the source continues. “So she had her managers set up a meeting and a tour.”

Beautylish, founded in 2010, is a site where users can share reviews of products, watch how-tos on makeup application and hairstyling and share advice on beauty-related topics. So why is Spears — who’s reportedly in talks to judge the upcoming season of The X Factor — meeting with the company? That remains to be seen. Says the source, “She’s totally intrigued and really likes what they do.”

–Jennifer Garcia