Courtesy Alex Apatoff
What it is: Browhaus’s “Browgraphy” shaping and “color tweak” tinting treatment
Who tried it: Alex Apatoff, Style News Editor
Why she did it: Because she decided her brows were not reaching their maximum potential
How crazy is it on a scale from one to Kim Kardashian’s blood facial? Probably a one and a half — the chairs are a little “mad dentist” but the procedure is painless and quick
You’d think that years of writing about makeup (preceded by years of reading about makeup) would mean I’d be totally prepared for the “everyone will do their own makeup” email from my friend, in whose June 1 wedding I was a bridesmaid. But since I was terrified of being That Girl in all her precious wedding photos, I immediately hopped on Facebook to analyze what I could be doing better, facewise.
My conclusion? I wasn’t doing enough (read: anything) with my brows. For all that women’s mag blather about brows framing the face, I was leaving them completely unattended sans a little tweezing as needed, to the detriment of my party pics.
So I set up an appointment at N.Y.C.’s Browhaus, a London transplant devoted just to — well, you guessed it — which has fans including Olivia Wilde. I sat in the industrial chair in some incredibly low lighting while Tiffany, who was very sweet and knowledgeable, talked me through the procedure. I was a little nervous about her doing it in the dark, but she switched on a clinical-looking light and got to work.
Perhaps sensing my hesitation, she told me she’d start slow (both with tinting and threading) and keep going as I gave her the okay. As she said, “I can always do more, but once it’s done, you’re stuck with it!” And her confidence inspired me, leading me to leave the salon with brows darker and more shaped than I had initially planned, which I loved (but which definitely startled my husband).
Overall it was painless, quick and easy, though at $45 for a treatment that lasts about a month, it was more than I think I’d ordinarily spend without a special occasion coming up. However, I loved how “done” my face looked even without a stitch of makeup on, and I think it made a difference in the pictures without being so noticeable as to have friends wondering if I had work done. Next time a bride tells me I’m on my own for makeup at her wedding, I’m definitely hopping back in that chair.
Want to give the procedure a shot? Browhaus is giving away three Browgraphy treatments to PEOPLE StyleWatch Twitter followers in the N.Y.C. area. Just tweet a PEOPLE.com link to a celeb whose brows you envy to @stylewatchmag and @browhausnyc. First, read the rules below. The first three to enter will win!
Open only to those to whom this Tweet has been addressed, provided that entrant is a legal U.S. resident age 19 or older at the time of entry. Limited to one entry per Twitter account. Three Twitter users who submit the required entry will be chosen to receive a Browgraphy threading and tinting treatment, which has an approximate retail value (ARV) of $45. Sponsor not responsible for any damage to computer equipment related to participating in this promotion. Items being distributed are not transferable or redeemable for cash. Consumers who obtain items are responsible for any and all taxes. Promotion begins at 12:00 p.m. ET or EST on 05/06/2013 and ends at 11:59 P.M. ET or EST on 05/06/2013. PEOPLE StyleWatch will contact the winner by a Twitter direct message on or before 05/07/2013. Employees of PEOPLE StyleWatch, Time Inc., Brohaus or any related companies are not eligible to enter or win. Entrants who have won a PEOPLE StyleWatch Twitter giveaway within the past six months are ineligible to enter. The winner(s) may be required to complete an affidavit of eligibility and waiver of liability before prize(s) can be awarded. A Twitter account is required to enter; it is free by signing up with a valid email address at http://www.twitter.com. Void where prohibited by law.