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WATCH: Kathie Lee Gifford and Hoda Kobt Go Makeup-Free On The Today Show

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No makeup, no worries! Hollywood stars like Jessica Simpson and Kim Kardashian may have braved the covers of magazines like Glamour and Harper’s Bazaar sans makeup, but Today Show hosts Kathie Lee Gifford and Hoda Kobt took the au natural trend one step further and went on live national television this morning without a hint of cover up. “It’s weird. It’s very strange today. I didn’t think it was going to bother me,” said Gifford on the late segment of the Today Show. “But I feel vulnerable.” And they weren’t the only morning show hosts to bare their blank canvases for America. Half-way through the show, Meredith Vieira, Ann Curry and Natalie Morales emerged fresh-faced. With so many celebrities going sans-touchups, we have to wonder, could women everywhere follow suit? Tell us: Would you go makeup free for an entire day?