It’s the moment so many Harajuku Lovers have waited for: Gwen Stefani announced today that the first perfume in her L.A.M.B. line will debut next fall. Gwen said the as-yet-unnamed fragrance, marketed by Coty Inc., the brand behind Lopez’s perfumes and Sarah Jessica Parker’s Lovely, will be “classic and timeless,” and you can bet she means classic Gwen. “I am creating it for myself,” she said. “It’s like me shrunken into a box.” The collaboration was kept top secret until today’s announcement at Manhattan’s trendy Hotel Gansevoort. Reporters were told only that an “international style superstar” was behind the scent, and they couldn’t stop guessing who it might be. Madonna? Lindsay Lohan? Eva Longoria? But Gwen was definitely a popular choice. As an internationally adored clothing designer and pop star, it’s surprising that this is Gwen’s first foray into beauty, but she promised it’s not her last. “I’m already excited about the next one,” she says.
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Photo: Jeff Christensen/AP