We confess: We had to watch this video twice. Once to swoon over Vampire Diaries‘ Ian Somerhalder playing with teeny, tiny puppies — and once to learn about the good deeds Somerhalder is doing, and his new role as Josie Maran Cosmetics’ Model Citizen for 2013.
Maran is a pioneering eco-conscious celeb, whose makeup line is made of natural ingredients and housed in recyclable packaging, and she wanted to use the line’s high profile to draw attention to other stars with similarly Earth-friendly missions.
“I started the model citizen campaign to really prove that doing good is a beautiful thing, and get people inspired to do something in their community,” Maran says in the video introducing Somerhalder. “Ian isn’t just a good actor, he’s doing really beautiful acts in the world. He has a huge heart and a lot of energy and power to really change the world.”
And on his world-changing to-do list: to build a sanctuary for abused animals (hence the adorable puppies) that will also serve as a sustainable agriculture farm and youth education camp. Maran is doing her part to help build it by donating 10% of the proceeds from a limited-edition three piece Model Citizen collection, available now.
Five lucky Twitter followers won the Model Citizen collection for free by being the first to tweet us a cute puppy photo on People.com (details below); everyone else should check out ISFoundation.com and shop the collection here to learn more about (and contribute to) this worthy cause!