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VIDEO: Diddy Challenges J.Lo to a Scent-Off!

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[brightcoveplayer 1184491648]

Diddy sat down this week with PEOPLE to talk about his new fragrance for women, Unforgivable Woman — a scent that “follows in the footsteps of Unforgivable Man. It was understated, but yet it had a seductive scent to it. And once it settles in, it lightens up throughout the day, it goes with a woman’s natural body chemistry.” Watch the video above to hear even more about the perfume, the banned commercials and his challenge to other celebrity fragrances!

Buy your own bottle at, $53.