“I was very aware of people’s preconceptions,” she tells WWD of breaking into the fashion industry several years ago. “But I never went into [it] trying to prove myself to anybody other than myself — I was just following my dreams, doing what I love to do.”
Calling fashion her “passion,” Beckham says she strives to make women “feel empowered, feel beautiful and feel confident” in her clothes. “I’ve been very fortunate that I’ve stood on quite a few red carpets myself, and I understand that a dress has to look good not just from the front, but from all angles, whether you’re standing or whether you’re sitting,” she says. “And I think I know how a woman wants to look, and how she wants to feel.”
Beckham says she puts a lot of pressure on herself to offer her customers the very best. “Each time I enter into a new category, I surround myself with the correct experts so that everything can be done properly,” she shares. “I am a control freak and a perfectionist, and I want everything to be right.”
Now in her eighth season — and launching a second dress line soon — the designer says that looking back, she “had a lot to prove” to herself. “I knew what I wanted to achieve, I’m very ambitious, and I was prepared to put the work in.” And now that she has found her niche — not to mention dozens of celebrity fans — Beckham plans to cement her status in the industry.
“This isn’t just about a celebrity line that will come one minute and go the next,” she says. “I’m really trying to build something that will stand the test of time.”